MasterpieceDirection : Henry Scholfield, 2023
Client : Coca-Cola
Agency : Blitzworks
Production : Academy Films
Post-production : Electric Theatre Collective
Sound : Yessian Music
2D and 3D characters in advertising
A journey through art history.
In a museum, masterpieces of art history and contemporary creations, paintings, photographs and sculptures come to life. The works of art pass a bottle of Coca-Cola from hand to hand in an attempt to wake up a student about to be spotted by his teacher.
The character in the painting "Divine Idyll" (Aket Kubic, 2022) extracts the Coca-Cola bottle from the painting "Large Coca-Cola" (Andy Warhol, 1962) to send it to a sailor in the painting "The Shipwreck" (William Turner, 1805), who in turn passes it to Emily in the photograph "Falling in library" (Vikram Kushwah, 2012). The bottle then lands in the hands of one of the characters in the painting "The blow dryer" (Fatma Ramadan, 2021) before continuing its journey in the famous painting "Scream" (Edvard Munch, 1895), followed by the painting "You Can't Curse Me" (Wonder Buhle Mbambo, 2022), the bedroom in Arles (Van Gogh, 1889), a sculpture by Auguste Rodin, a landscape by Stefania Tejada (2020) and a Utagawa Hiroshige bridge (1858). The "Girl with a Pearl" (Johannes Vermeer, 1665) will then gently place the bottle next to the sleeping student.
Discover the masterpieces highlighted in the film...