Masterpiece
2D and 3D characters in advertising
A journey through art history.
In a museum, masterpieces of art history and contemporary creations, paintings, photographs and sculptures come to life. The works of art pass a bottle of Coca-Cola from hand to hand in an attempt to wake up a student about to be spotted by his teacher.
The character in the painting "Divine Idyll" (Aket Kubic, 2022) extracts the Coca-Cola bottle from the painting "Large Coca-Cola" (Andy Warhol, 1962) to send it to a sailor in the painting "The Shipwreck" (William Turner, 1805), who in turn passes it to Emily in the photograph "Falling in library" (Vikram Kushwah, 2012). The bottle then lands in the hands of one of the characters in the painting "The blow dryer" (Fatma Ramadan, 2021) before continuing its journey in the famous painting "Scream" (Edvard Munch, 1895), followed by the painting "You Can't Curse Me" (Wonder Buhle Mbambo, 2022), the bedroom in Arles (Van Gogh, 1889), a sculpture by Auguste Rodin, a landscape by Stefania Tejada (2020) and a Utagawa Hiroshige bridge (1858). The "Girl with a Pearl" (Johannes Vermeer, 1665) will then gently place the bottle next to the sleeping student.
Discover the masterpieces highlighted in the film...
3D characters in advertising
A powerful statement against the death penalty.
Amnesty International, an international non-governmental organisation, promotes the defence of human rights and campaigns for the release of prisoners of conscience and the abolition of the death penalty.
The film shows various scenes of execution and the death penalty, with wax figures that melt and disappear.
The use of realistic 3D and special effects in the film serves as a wonderful metaphor for the abolition of the death penalty.
The use of transluminescence (Subsurface scattering) makes the wax very realistic.
Testimony of a snail
3D Animals in Advertising
A snail is going through an existential crisis.
Sequoia is a brand specialising in organic food and aims to help change consumer habits so that everyone can take responsibility for their own health and well-being through quality food.
In this advertising film, Sequoia depicts a snail questioning its sexual identity, communicating the idea that nature is authentic and that natural organic food is reliable and healthy. The advertising slogan is: Nature has nothing to hide.
What better way to express uncertainty about sexual identity than with a hermaphroditic animal like the snail? Snails do in fact have male and female reproductive organs, and they may still be in a state of flux!
Attributing human characters and feelings to the snail was necessary to move the spectator.
"Who am I? Am I a girl in a boy's body or a boy in a girl's body?"
The 3D modelling and animation of the snail made it possible to personify it, using its tentacles as its main means of expression. The photo-realistic 3D rendering reinforces this choice.
The use of transluminescence (Subsurface scattering) makes the snail's skin very realistic.
Discover the making-of of the Testimony of a snail advert...
Check out the Spontex ad featuring 3D hedgehogs in photo-realistic rendering...
Canal kitchen
3D Characters and VFX in Advertising
The chefs in a gourmet restaurant cook with ingredients from the cinema! Chases and explosions!
Canal Plus is a French television channel that mainly offers cinema and sports programmes.
In this advertising film using 3D and special effects, a team of cooks passionately unpack, cut, grate, mix, cook and season dishes not made from food, but from cartoon characters, robots, police cars, footballers and explosives straight out of TV programmes.
Dynamic 3D animation and special effects are particularly well suited to representing the profusion of ingredients and the lively atmosphere of a large restaurant kitchen.
As with great cooking, for the best television you need the best ingredients!
Discover the making-of of the Canal kitchen advert...
Maya
3D characters in advertising
Maya the orang-utan is fascinated to discover electricity.
SSE (Scottish & Southern Energy) is a Scottish energy distribution company.
It's impossible to get a real orang-utan to film all these scenes!
The orang-utan is therefore entirely in 3D. Motion capture for movement and photorealistic rendering.
Discover the making-of of the Maya advert...
T-shirts
3D objects in advertising
Migrating T-shirts.
How do you create expressions and feelings in Ikea T-shirts and make them fly like migratory birds?
The T-shirts have no faces or body parts like humans, and the 3D animators used the openings in the neck of the T-shirts as heads to create expressions and looks. On the ground, the sleeves simply hang down, but they turn into wings when the T-shirts take flight. The animation is created using a classic 3D skeleton and simulations to manage the interactions between the T-shirts and their environment (wind, hard and soft surfaces, etc.).
Discover the making-of of the Ikea T-shirts advert...
A great advertising film!
Perhaps a nod to the magnificent advert for Aqualtis by Dario Piana, Leo Burnett Milan in 2006, in which clothes come to life in a washing machine like fish in the ocean.
Cogs
3D characters, sets and objects in advertising
The meeting of two characters whose lives seem predetermined by a mechanised system.
The film was made to mark the international launch of AIME, an Australian charity whose mission is to create a fairer world through equality in education.
The 3D animation conveys a powerful message that invites everyone to free themselves from prejudice and decide their own future.
Réseau Ferré de France
3D objects in advertising
Major rail projects in animated model form.
RFF is responsible for the planning and growth of the rail network in France.
An excellent example of integrating 3D objects into a live-action film.
Discover the making-of of the Réseau Ferré de France...
Date Night
2D characters and 3D objects in advertising
The meeting between a spaceman, a wallpaper character, and a ballerina, a lampshade character.
The characters are animated in traditional 2D, then composited into a live-action film.
Beautiful 2D animation, with a particular emphasis on the characters' textures, which change according to the materials they encounter along the way, wallpaper, tiles, fabric or even woollen carpets.