Example of a partnership between a brand and an animation studio
Advantages of a global partnership
As part of its global expansion, Agoda engages different communication and production companies based on local cultural contexts and production constraints, such as the selection of actors and filming locations. Therefore, communication agencies and production companies must be local.
However, outsourcing 3D character animation to different local providers for each project proves to be laborious and costly. It requires redefining objectives and artistic expectations each time, sharing data and 3D files again, but most importantly, ensuring the quality and consistency of the animation with each new studio. A long-term collaboration with a single animation studio not only simplifies project management but also ensures visual coherence and quality across campaigns in all countries.
Since 2022, AOKIstudio has been responsible for the 3D animation of Agoda's commercials in Japan, India, and Indonesia. The design of the Agojis characters is adapted for each country, notably through the creation of specific accessories and clothing. However, the centralization of animation production ensures consistency in style and animation quality.
AGODA's commercials in Japan
The Agojis are featured in Japanese advertising campaigns alongside the famous Japanese comedy duo Bananaman.
Osamu Shitara and Yūki Himura explore traditional hotels, hot springs, and luxury resorts using AGODA's online services.
AGODA Commercial, Japan 2023
Animation 3D: AOKIstudio
AGODA Commercial, Japan 2024
Animation 3D: AOKIstudioAGODA's commercials in India
The Agojis are featured in Indian advertisements alongside Bollywood star Rashmika Mandanna and the famous Indian actor and singer Ayushmann Khurrana. Life is no drama with the Agoji heroes. Leave your cozy home and start building your magnet collection!
AGODA Commercial, India 2022
Animation 3D: AOKIstudio
AGODA Commercial, India 2023
Animation 3D: AOKIstudioAGODA's commercials in Indonesia
The Agojis are featured in Indonesian advertising campaigns alongside superstar Anya Geraldine to showcase travel deals on Agoda.
No need to empty your wallet to travel the world!
AGODA Commercial, Indonesia 2023
Animation 3D: AOKIstudio