- Strengthen your brand image and visual identity
- Creating a visual and emotional impact
- Boost your communication and stand out from the competition
- Create captivating stories around a product or service
- Visualise products or concepts that don't yet exist
- Unlimited creative possibilities
- Disseminating a message via different media and channels
Strengthen your brand image and visual identity
3D animation and special effects offer many advantages for consolidating a company's brand image and visual identity.
Creating unique and original universes that reflect a brand's values and personality with the possibility of creating characters, settings, objects or situations that correspond to the brand's universe, making it recognisable and memorable.
Grab the attention of potential customers by offering them an immersive and spectacular visual experience. 3D animation and special effects captivate the public eye and arouse emotion, curiosity and interest in the product or service presented.
Clearly explain how a product or service works or its advantages using realistic, detailed computer-generated images. 3D animation and special effects make it possible to show the product or service from every angle, zoom in on details and simulate its use or impact. They make it easier for the audience to understand and remember the message.
Stand out from the competition by offering professional-quality animations tailored to the needs of the target audience. 3D animation and special effects can be used to customise the content and style of animations to suit the target audience, the desired tone and the chosen medium. They allow you to stand out from other brands by offering original, creative and innovative animations.
Optimise the production workflow by using an efficient and flexible 3D pipeline to manage the various stages of the project. 3D animation and special effects require the involvement of specialised professionals in the different phases of the project: design, modelling, animation, lighting, rendering, etc. A 3D pipeline is a set of tools and procedures for organising and coordinating the work of these professionals. It helps to save time, reduce costs, improve quality and adapt the project to any changes.
3D animation and special effects are therefore powerful and effective communication techniques for reinforcing a company's brand image and visual identity. They make it possible to create a strong link between the brand and the public, convey a clear and impactful message, stand out from competitors and optimise production.
Creating a visual and emotional impact
3D animation and special effects are tools that allow you to create digital images that simulate reality or imagine fantastic worlds, and therefore create a strong visual and emotional impact and immerse your audience in the story you want to tell.
Simulate reality or create imaginary worlds that captivate your audience.
Convey emotions through facial expression, body language and character movement.
Reinforce the audience's immersion in the story by creating spectacular, realistic or fantastic scenes.
Diversify genres and storytelling styles by using a variety of innovative techniques.
Propose a message or idea through symbols, metaphors or visual allegories.
Green valleyDesing: Wei Weihua, AOKIstudio
Boost your communication and stand out from the competition
3D animation enhances visual impact, grabs the audience's attention and immerses them in the world of a product or service.
It reveals the creativity and originality of a brand and its message and enhances the artistic and technical performance of advertising films.
In particular, it helps build customer loyalty by creating an emotional bond, providing a unique experience or telling them a story and diversifying communication media and advertising campaigns.
For example, the company DYDO creates a surprise effect with its water bottles that fall one after the other like dominoes.
AGODA creates a comical and emotional effect with its 3D characters.
Suntory Beverage & Food distinguishes itself from its competitors by the appearance in its commercial TVs of actor Tommy Lee Jones but also by the use of 3D animation and special effects by comparing the explosion of a planet and a coffee bean.
DYDO, TV commercialDirection & Animation: AOKIstudio
AGODA, TV commercialAnimation: AOKIstudio
Suntory Beverage & Food, TV commercialDirection & Animation: AOKIstudio
Create captivating stories around a product or service
3D animation offers a number of possibilities for creating compelling stories about products and services.
Set the product or service in a particular context that highlights its features, usefulness or impact. 3D animation and special effects can be used to create settings, situations or characters that illustrate the product or service in a realistic or imaginary way. For example, a product can be presented in its natural environment, in an unusual location or in a fantasy world.
Telling a story about the product or service that arouses emotion, curiosity or public support. 3D animation and special effects can be used to create a narrative, scenario or plot that involves the product or service as a key element in the story. For example, you can tell the story of how the product or service changed a character's life, how it solved a problem or how it made a dream come true.
Create a link between the product or service and the brand that reinforces the brand image and visual identity. 3D animation and special effects can be used to create a visual world that matches the brand's universe and makes it recognisable and memorable. For example, brand colours, shapes, symbols or sounds can be used to create visual consistency between the product or service and the brand.
3D animation and special effects are therefore communication techniques that can be used to create attractive stories about products and services. They make it possible to stage the product or service in an original and creative way, to tell a story that captures the public's attention and interest, and to create a link between the product or service and the brand.
Meiji Milk Chocolate, TV commercialAnimation: AOKIstudio
Children's tables and seatsDesing: Oliver Defaye, AOKIstudio
Visualise products or concepts that don't yet exist
3D animation offers the possibility of representing a product or concept that has not yet seen the light of day and visualising the end result before it is manufactured or realised.
This offers great creative freedom and allows fictional elements and scenarios to be brought to life.
In architecture, 3D animation is used to represent architectural projects that have not yet been built, such as buildings, bridges or monuments.
3D makes it possible to present the design, materials, colours or lighting of the project before construction or renovation, but also to simulate the future use of the inhabitants.
In the field of industrial design, 3D animation is used to represent industrial products that have not yet been manufactured, such as machines, tools or equipment.
3D makes it possible to show a product's operation, performance or characteristics and aesthetics before it is manufactured, but also to test its functionality or resistance under different conditions or situations.
In advertising, 3D animation is used to represent products or services that have not yet been launched, such as cars, perfumes or applications.
It can be used to show the advantages, benefits or emotions associated with a product or service. It can also be used to create scenarios, characters or special effects to attract the public's attention.
For cinema, 3D animation makes it possible to represent concepts or universes that have not yet been explored, such as fantastic worlds, imaginary creatures or futuristic technologies.
It can be used to create scenes, sets or animations that would not be possible with live action. It also enhances the immersion, realism and magic of the film.
In educational fields, 3D animation makes it possible to represent phenomena or processes that have not yet been observed, such as chemical reactions, biological systems or historical events.
It can be used to simplify, illustrate or explain these phenomena or processes. It also stimulates students' interest, curiosity and understanding.
For Video Games, 3D animation makes it possible to represent video games that have not yet been developed, such as genres, mechanics or graphics.
3D can be used to show gameplay, atmosphere and interaction. It can also be used to create demos, trailers or cinematics to promote the game.
In the art field, 3D animation is used to represent works of art that have not yet been created, such as sculptures, installations or performances.
It shows the shape, colour or movement of the work. It can also be used to create artistic experiences, emotions or messages.
In the scientific fields, 3D animation can be used to represent scientific hypotheses or theories that have not yet been confirmed, such as the origins of life, black holes or parallel dimensions.
It shows the principles, consequences or implications of these hypotheses or theories. It also helps to popularise, question or stimulate scientific research.
Unlimited creative possibilities
3D animation and special effects offer Unlimited creative possibilities and make it possible to bring characters, objects or environments to life, enhance visual and emotional impact and create scenes that would be impossible to film in live action.
For example, Sony Ericsson Mobile is working with director Tsujikawa koichiro to create a surprising world using cardboard characters to showcase its phones.
NH Foods Group creates a comic and emotional effect with its ham slices transformed into characters and performed by the famous Japanese comedy duo Bakushō Mondai.
Japan's largest property development company Mori Building traces its history and imagines a world under construction from its beginnings to the present day.
Mori Building, TV commercialAnimation: AOKIstudio
NH Foods Group, TV commercialAnimation: AOKIstudio
Sony Ericsson Mobile, TV commercialAnimation: AOKIstudio
LAMI appsDesign: AOKIstudio
Disseminating a message via different media and channels
3D animation and special effects allow a company to broadcast its message on different media and channels, to adapt to the formats of different media, such as screens, posters or flyers, to different media such as television, cinema, Internet and different channels such as social networks, mobile applications, etc....
This also makes it possible to personalise commercial TVs according to consumer profiles and their centres of interest and therefore attract the attention of different audiences, such as young people, professionals or senior citizens. This makes it possible to reinforce the consistency of communication by using the same visual style and tone across all media, and to create interactivity with users by offering them interactive animations, games or quizzes.
3D printing can be seen as an additional communication medium to reinforce an advertising message. Objects or characters can be 3D printed in different materials and used as sculptures, statues or figurines at events or given as gifts to customers of your products or services, depending on the dimensions of the 3D print. This enables greater personalisation of the gifts offered, as well as greater creativity for marketing events.